The story is a fiction, but its protagonists are wonderfully real art figures: in the eighties Rudolph Moshammer is Munich's most famous fashion designer. But his financiers do not want Mosi's fame, but the coal of the super-rich. Mosi is looking for an attractive saleswoman and finds her in the chiropodist Evi from Augsburg. The moneyed aristocracy strolls through the shop on Maximilianstrasse. But this calculation is obviously made without Mosi's mother, who forges her intrigues in the background.